soniclinker

 A profound shift is happening in how people discover, evaluate, and choose products online, and it’s bigger than any search algorithm update we’ve seen in the past decade. This shift is being driven by AI agents , which are rapidly becoming the primary decision-makers in the buyer journey. Their rise has given birth to a new concept called delegated traffic , and it’s transforming the very foundation of SEO. Delegated traffic refers to a buying pattern where users allow AI assistants to handle tasks traditionally done by humans—research, comparison, validation, filtering, and shortlisting. Instead of typing queries, clicking through websites, or reading articles, users simply tell their AI agent what they want: “Find me the best CRM for a small team,” “Book a hotel under ₹5,000 with good reviews,” or “Shortlist three schools near me with the best ratings.” The AI takes over from there, scanning the web, analysing data, cross-checking reviews, and presenting only the most rele...

 In today’s competitive business landscape, generating leads is no longer the challenge—it’s determining which leads truly deserve your team’s attention. With multiple channels like websites, ads, social media, events, webinars, and email campaigns bringing in prospects every day, businesses often find themselves overwhelmed. Not every lead is ready to buy, and treating all leads the same results in wasted time, missed opportunities, and lower conversion rates. This is where lead scoring becomes a powerful, must-have strategy. It enables businesses to assess, prioritize, and convert high-intent leads with a structured, data-driven approach. What Is Lead Scoring? Lead scoring is a method of assigning points or values to each lead based on specific attributes and behaviors. These scores help determine how likely a lead is to become a customer. The higher the score, the higher the lead’s interest, fit, and readiness to purchase. Lead scoring generally uses two types of data: Ex...